PARDON (Cannabis Amnesty x DOJA)

In September 2018, DOJA Cannabis Limited and Cannabis Amnesty partnered together to launch PARDON, an advocacy campaign designed to bring awareness to the injustices that the prohibition of cannabis has caused. The nationwide public education and fundraising campaign toured the country gathering signatures in support of a petition demanding the federal government pardon Canadians with cannabis possession criminal records. A collection of merchandise and accessories was also developed to support the campaign, of which 100% of the proceeds were donated to Cannabis Amnesty.

At pardon.life, the public was able to learn more about amnesty, sign Cannabis Amnesty’s petition to compel the federal government to expunge the criminal records of Canadians who have been convicted of a criminal offence related to the personal possession of cannabis, and purchase PARDON products. 100% of the proceeds from the sale of PARDON products was donated to Cannabis Amnesty.

Pardon Capsule Collection:

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DOJA PARDON Tour:

In addition to a product line, the campaign was launched in tandem with a PARDON Tour which crossed Canada gathering signatures on behalf of Cannabis Amnesty.

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